What are backlinks?

Backlink is a link that goes from an external URL to your website. Backlinks help you rank higher in relevant search by demonstrating your industry authority. Google views it as vote of confidence and is therefore used as a factor when ranking results. Understanding why links matter and knowing what are the things you have to do to earn them can directly impact your organic search traffic. Put in mind that it isn’t about quantity, it’s about quality. Acquiring a few links from relevant high-authority sites is better than gaining a ton of links from sites that has no value.

Link-building Strategies

Create high-quality content

First and foremost, you need to make content that is link-worthy. It has to be valuable, relevant and unique so another website would want to share your content. Certain types of contents like how-tos, list articles, quizzes, definitive guides, and statistic roundups also get more shares and backlinks more than others.

Create internal links between your own blogposts

Internal links are hyperlinks that point to another page from the same website. When used strategically, it can contribute to page authority and significantly boost a site’s performance in search engines. Internal links can help your audience to easily navigate through your site thus increasing engagement to your website.

Create linkable resources (infographics, calculator, studies, etc.)

Another classic and powerful method you can get authority links to your blog pages is to create infographics, embeddable tools, research data and other types of information created to express the purpose of giving it away.

Manually add links to your website from other websites.

Examples include submitting to business directories, leaving blog comments, and replying to forum threads.

Create a resource page & trade links

A resource page is simply a page on a website that lists helpful links and resource for a particular topic. Creating a resource page will attract people who may want to trade backlinks.

Guest-posting

Basically, you write and pitch content to publishers. This content includes links to your website

Donations

You can also earn backlinks by sponsoring charities, conferences and other nonprofit organizations that run on donations. All you have to do is find websites in your niche that accept donations and link back to sites that have donated. Simply submit the amount of the donation you want to make and write your website URL.

Broken-link Technique

Employing the broken-link tactic is also one way to increase your link counts. Broken links are dead links that when a user clicks on them, they’re redirected to an error page. If your site has too many broken links, it can harm your rankings or get your site penalized. Find relevant dead links on other sites using Dead Links Checker or Check My Links, then reach out to the website owner and suggest your working link as the replacement

You should also check Top 10 Marketing Tips for Facebook and Instagram Ads

The Skyscraper Technique

Another way to get backlinks is through the skyscraper technique where you basically find relevant content with lots of links, make something better, then ask those linking to the original to link to you instead.

Unlinked brand mentions

Find unlinked mentions of your brand using Awario, then ask the author to make the mention clickable.

Podcasts/ Interviews

Being interviewed in podcasts or other social media platform is also a great way to earn backlinks to your website. Once you become the authority in your niche, you’ll get lots of interview invitations, but until then, to get started, you have to make the first step. Look for websites that are running interviews, be upfront and tell them you would like to participate and pitch them the knowledge you can contribute.

Best Sites for Backlinks:

• HARO
• MyBlogU
• Source Bottle
• Business 2 Community (B2C)
• BizSugar
• Growth Hackers
• Pen.io

You may also read: How to rank higher on Google using SEO